Selective Exposure Theory

Of the 10 theories we discussed in class, I'd say the Selective Exposure Theory is the most relevant to social media. This theory says that people will choose to expose themselves to media that is in agreement with their own opinions. They will also block out those which are in opposition.

                                                              

I do this with my social media all the time. On Twitter I follow accounts of people I like and know, as well as famous people, joke accounts, and brands who go along with my views. I will unfollow or choose to ignore people and accounts that go against my views or make me unhappy. I don't want to deal with anything that makes me unhappy, so why would I expose myself to it if I have the choice not to? I wouldn't.