I really enjoy these commericals when I see them. The character Mayhem always causes accidents that you would need insurance to cover, leading you to look at Allstate for insurance. These ads never fail to make me smile, and are one of the few ads that I won't change the channel when it is on. The main competitors of this ad campaign are Flo from Progressive, and the Geico Gecko. Mayhem is disadvantaged being that it is newer, but I believe it is the best campaign of the 3. I find Flo to be just plain annoying, and while the Geico Gecko is still creative, it has been getting less creative lately. If you would like to check out more on the Mayhem campaign, and some examples of the advertisments, they can be found here http://www.allstate.com/mayhem-is-everywhere.aspx.
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